100yrs was founded in 2024 by Pete Seaman (that's me), from the idea that something as simple as a t-shirt can have a massively positive impact on the world.

After starting (and failing with) another business in 2023, I realised I was missing an opportunity to do some good.

I saw other brands making ethical choices like prioritising sustainable materials, processes and partners and giving back to a worthy cause with every order.

But they all had one thing in common. They chose the cause they supported.

At 100yrs, it's our mission to create a better world by supporting the causes you love most and we do that by putting you in full control of the charities we support.

Thanks for being on this journey with us!