Impact and Giving Overview

Our impact model: Community-led giving, guaranteed

Our guarantee

3% of the total revenue (not just profit) from every order is donated directly to the charity you choose.

5
Charities funded
£180+
Total donations
700+
Active community members

Donations raised for our current charities. Thank you, all!

£10.87

raised to support Dogs Trust

£73.32

raised to support Rainforest Alliance

£35.58

raised to support Dementia UK

Learn more

The three levels of influence: Your power to shape our mission

Our giving is entirely led by you, and the influence you have in choosing the charities we support grows with your engagement in our community.

Here's how your influence grows the more you get involved.

As an unsubscribed customer

Donation power
Full: 3% of revenue from your orders go to the charity you choose.
Voting power
None: Unsubscribed customers can't take part in community votes.
Enhanced voting and perks
None: But we appreciate you all the same.

As a subscriber

Donation power
Full: 3% of revenue from your orders go to the charity you choose.
Voting power
Full: Subscribers can take part in community votes to choose the charities we support.
Enhanced voting and perks
Limited: Buy one, get a second half price on your first order when you subscribe.

As an OG Club member

Donation power
Full: 3% of revenue from your orders go to the charity you choose.
Voting power
Full: Subscribers can take part in community votes to choose the charities we support.
Enhanced voting and perks
Full: Get exclusive rights to choose the charities we vote on and get 20% off OG Club items for life!

Unlock your full influence: Join the OG Club

The OG Club is the Inner Circle of Impact. Membership is unlocked when your total spend reaches £100.

Your benefits as an OG Club member

When you join, you'll unlock:

Enhanced voting power: Gain exclusive access to choose the charities that go into the final community votes.

Lifetime discount: Receive 20% off all OG Club collection items for life.

Learn more

Our current and past charities

Your purchases are supporting Dogs Trust, Dementia UK, and Rainforest Alliance.

See what you've donated to these charities as well as our past charities below.

We currently support

Dogs Trust

When a dog is in distress, they care for them. When a dog needs a home, they find them a loving family. When an owner needs a helping hand (or paw) – or they just can’t cope, they’re ready to step in.

we currently support

Dementia UK

They support an estimated 944,000 people affected by dementia throughout the UK.

we currently support

Rainforest Alliance

They're protecting our rainforests and their biodiversity and creating a more sustainable world.

Mary's Meals

They provide kids in the poorest countries with a full belly and a chance at an education and better future.

Jane Goodall Institute

They are a global community conservation organisation that protects chimpanzees and inspires people to conserve the natural world.

How you decided

Three times a year, you decide which charity we support next. Every vote counts, and together we’ve already started making a difference. Here’s a look at the results so far — small steps now, but building towards a big impact.