Your purchase powers real impact for your charity

100yrs customers have already helped to generate a positive impact for the charities we're supporting.

And this is just the beginning...

  • 7

    Charities helped

  • £220+

    Donated

  • 700+

    Community members

So how does your order directly impact those affected by the charities we support?

Here's our giving model explained simply.

  • Pick your product and your charity

    Pick your product and the charity you want to donate to.

  • Complete your purchase

    Check out and we'll get to work on your order and send your donation (3% of revenue) to your chosen charity.

  • Your charity does what it does best

    Your charity receives their donations once a month and then it's over to them to do what they do best.

What type of charities do we help?

We help any eligible charity you choose for us. They just need to be enrolled to the PayPal Giving Fund (that's who handles the transfer of funds from us to your charity).

We also help charities of various sizes. Big ones that you might have heard of and smaller ones that might be new to you.

Keep reading to see who we're supporting right now.

Our current and upcoming smaller charities

January 1, 2026 to January 8, 2026
West Yorkshire Animals In Need
January 8, 2026 to January 15, 2026
Suicide Prevention UK LIVE
January 15, 2026 to January 22, 2026
Breast Cancer Research Aid (BCRA)
January 22, 2026 to January 29, 2026
The Donkey Sanctuary
January 29, 2026 to February 5, 2026
Angels Small Paws Dog Rescue And Animal Sanctuary
February 5, 2026 to February 12, 2026
Sunflowers Suicide Support
February 12, 2026 to February 19, 2026
Autism All Stars Foundation UK
February 19, 2026 to February 26, 2026
Cuan Wildlife Rescue
February 26, 2026 to March 5, 2026
Chilterns Dog Rescue Society
March 5, 2026 to March 12, 2026
The Ehlers-Danlos Support UK
March 12, 2026 to March 19, 2026
Sidmouth Lifeboat
Donations raised for our current charities. Thank you, all!
£11.76

raised to support Suicide Prevention UK

 
£16.33

raised to support Dogs Trust

 
£43.42

raised to support Dementia UK

Want us to support a different charity?

If the charity that means most to you isn't mentioned above, we aren't supporting them (yet 😉).

To have more say in which charities we support, you can subscribe to our emails and take part in our charity votes.

You can even do more than that once your total spend reaches £100. Check the details below to find out what.

Customer

Your influence:

  • Donate 3% of every order

Subscriber

Your influence:

  • Donate 3% of every order
  • Vote on the charities we support

Your perks:

  • 20% off any item (one use per person)

OG Club member

Your influence:

  • Donate 3% of every order
  • Vote on the charities we support
  • Nominate charities to go into future votes

Your perks:

  • 20% off any item (one use per person)
  • A lifetime 20% off code (*redeemable on OG Club items only)
219509859

Your benefits as an OG Club member

When you join, you'll unlock:

  • Enhanced voting power: Gain exclusive access to choose the charities that go into the final community votes.

  • Lifetime discount: Receive 20% off all OG Club collection items for life.
Learn more

How you decided

Three times a year, you decide which charity we support next. Every vote counts, and together we’ve already started making a difference. Here’s a look at the results so far — small steps now, but building towards a big impact.

Vote results

August 2025

Cancer Research UK
Dogs Trust
Mary's Meals
National Autistic Society
Zoe's Place Baby Hospice

April 2025

Booktrust
Dementia UK
National Autistic Society
RSPB
Trussell

December 2024

Dementia UK
Jane Goodall Institute
Oceana
National Autistic Society
Stand Up To Cancer

August 2024

Cancer Research UK
Doctors Without Borders
Jane Goodall Institute
Oceana
Rainforest Alliance

April 2024 (Launch)

Cancer Research UK
Dementia UK
Mary's Meals
National Autistic Society
RNLI

Start giving today

Give 3% of the revenue from your order to your favourite charity today.

Start with something from the OG Club collection.

"I've never known a hoodie of such good quality, everyone in the house was fighting over who was having it. I would highly recommend." - Rachel