We founded 100yrs with one mission: to make raising money for your favourite charities easy, with no extra effort or cost to you.

Donations raised for our current charities. Thank you, all!
£7.22

raised to support Dogs Trust

 
£73.32

raised to support Rainforest Alliance

 
£35.58

raised to support Dementia UK

  • 5

    Charities Funded To Date

  • £170+

    Total Donations Raised To Date

  • 700+

    Active Community Members

Your Role in the Mission: Three Tiers of Influence

Our giving model is entirely directed by our community. Your level of influence over our quarterly charity selection process grows with your engagement in our community.

Tier 1: The Unsubscribed Customer

This is someone who places an order but is not signed up to receive 100yrs emails.

  • Donations

    Everyone can donate 3% of the revenue (not just profit) from their orders.

  • Votes

    Customers who are not subscribed to our mailing list cannot vote on which charities are supported next (the links to vote are sent via email).

Tier 2: The Subscriber

This is someone who is signed up to receive 100yrs emails.

  • Donations

    Everyone can donate 3% of the revenue (not just profit) from their orders.

  • Votes

    Subscribers can cast a vote in our quarterly charity vote to select our next featured cause.

Tier 3: The OG Club Member

Our highest tier of influence.

  • Donations

    Everyone can donate 3% of the revenue (not just profit) from their orders.

  • Votes

    Members of our OG Club get exclusive access to nominate and vote on which charities make it into the final charity vote. They can then cast a vote in the final charity vote, too.

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Your Benefits as an OG Club Member

When you join, you'll unlock:

  • Nomination Power: Gain exclusive access to choose the charities that go into the final community votes.

  • Lifetime Discount: Receive 20% off all OG Collection items for life.
Learn More About OG Club Perks

Our Current and Past Featured Charity Partners

Your purchases are currently supporting Dogs Trust, Dementia UK, and Rainforest Alliance.

See what you've donated to these charitties as well as our past charities below.

we currently support

Dogs Trust

When a dog is in distress, they care for them. When a dog needs a home, they find them a loving family. When an owner needs a helping hand (or paw) – or they just can’t cope, they’re ready to step in.

we currently support

Dementia UK

They support an estimated 944,000 people affected by dementia throughout the UK.

we currently support

Rainforest Alliance

They're protecting our rainforests and their biodiversity and creating a more sustainable world.

Mary's Meals

They provide kids in the poorest countries with a full belly and a chance at an education and better future.

Jane Goodall Institute

They are a global community conservation organisation that protects chimpanzees and inspires people to conserve the natural world.

How you decided


Three times a year, our community decides which charity we support next. Every vote counts, and together we’ve already started making a difference. Here’s a look at the results so far — small steps now, but building towards a big impact.

August 2025 - Vote Result

Cancer Research UK
Dogs Trust
Mary's Meals
National Autistic Society
Zoe's Place Baby Hospice

April 2025 - Vote Result

Booktrust
Dementia UK
National Autistic Society
RSPB
Trussell

December 2024 - Vote Result

Dementia UK
Jane Goodall Institute
Oceana
National Autistic Society
Stand Up To Cancer

August 2024 - Vote Result

Cancer Research UK
Doctors Without Borders
Jane Goodall Institute
Oceana
Rainforest Alliance

April 2024 (Launch) - Vote Result

Cancer Research UK
Dementia UK
Mary's Meals
National Autistic Society
RNLI

Ready to give back?

Fund your favourite charity through your order today. Start with something from the OG Club collection.