We’re not just a brand. We’re a platform for giving
With every item sold, we give back to charities chosen not by us, but by the people who believe in making a difference — our community.
How it works
We help you to boost funding for your favourite causes
When you join our community, you unlock access to vote on the charities we support. The charities you choose then receive funding whenever anyone places an order.
It doesn’t cost you anything to vote — and once your charity is in, every single order placed can help fund the cause you care about most. It’s a simple way to create real change, together.
No matter which cause is closest to your heart, we're here to help.
You choose the charities. We fund them.
Your questions answered
How does the charity voting process work?
Three times a year, we invite our subscribers to vote for the charities they’d like us to support. The selected charities can then receive donations from our customers as they checkout.
Do I need to make a purchase to vote?
No! You can participate in the voting process by simply subscribing to our mailing list—there’s no purchase necessary and it's completely free to sign up.
How often do charity votes take place?
Charity votes take place three times a year, in April, August and December, giving our community regular opportunities to have their say in where our donations go. Each voting cycle allows subscribers to choose which charities we support going forward, ensuring our impact stays relevant and meaningful.
What percentage of my purchase goes to charity?
3% of every purchase is donated directly to the charities supported by our community. Just choose which charity you would like to receive your donation when you checkout.